Surreal Appeal

Due date: The deadline for entries is 11:59 PM UTC - 10^th March 2011

Winner announcement: The winners will be announced on the HUGO Create blog. 1^st of April 2011.

Awards:

• 10 winners are selected and each receives $500 cash. 
• One overall winner will be the subject of a feature on the HUGO Create blog.
• The winner will be featured in i-D, a prestigious, urban design orientated magazine.

Creative Brief
Every artist is influenced by historical movements in art, but to become a success in modern art you have to interpret influential eras in the style of the time. So the brief for our new challenge is to create a design inspired by the least limited of the artistic genres, surrealism. And we want you to interpret it in a progressive HUGO way. What should surrealists be doing today? Should you be twisting the minds of Dali and Miró? Or should you revolutionize surreal to make it really real? Show us how surrealism should work today, and include the HUGO Man bottle in the design.

Entry Guidelines
If needed, use the HUGO Generator to help you to create your design. All approved designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations. The HUGO Create challenge is open to entrants over 18 years old. Each entrant is allowed to submit a maximum of five proposals per round, and can only receive one jury-selected prize per round. Entering the HUGO Create challenge is free of charge.

Background
HUGO Create is a global design contest from HUGO Fragrances by HUGO BOSS. The contest gives fresh and upcoming talents a global platform to show their work. If you’re interested in creativity, such as graphic design, illustration or photography, you can enter the online competition and be judged by the HUGO Create community and an expert jury. More information on www.hugocreate.com

Jury evaluation criteria
After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.

Formats
All proposals must be uploaded electronically as a JPG file (max. 0.5 MB). The format we use to publish the visuals on the website is 672 pixels wide x 960 pixels high. In case you become one of the winners, we will need your visual to be at least A4, 300 dpi. A bigger format would be even better.

Asset Download
You can download the design kit, which includes the HUGO Man Logo, as Photoshop PSD and Illustrator files from the Participate page.