13 May 2011
Francesca Von Habsburg
A portrait of Francesca von Habsburg
During the past two months we’ve been keeping our eyes on the streets and looking into the urban art that Berlin has to offer. But what about the other side of the scale?
Francesca Von Habsburg is a leading figure in world art. She is founder of Thyssen-Bornemisza Art (TBA21), one of the leading foundations in this field.
And the importance of Berlin’s creative scene is not lost on her. We spoke to Francesca about her grand creative ideas, that include one of the most ambitious artworks at the moment, The Morning Line, and how the city of Berlin has influenced her life and opinion of art.
HUGO Create: Are you an arts collector?
Francesca von Habsburg: Not true to form. I would prefer to consider myself an art producer. I think I reacted against the history of collecting art in my family. We’ve been collecting for four generations, so it’s in my genes.
HC: How did you develop your own artistic identity? And how Berlin helped to develop it?
FvH: 20 years ago I started working in conservation of art objects. Then I moved into contemporary art about 10 years ago and I started by acquiring huge art installations. And that was why I was so attracted to Berlin. It’s always been a city where innovation and creative impulse is right there in your face.
I’d say about 80% of the TBA21 collection comes from Berlin based artists, so I feel a very strong connection with the city. There are so many great art venues in the city, like the Hamburger Bahnhof where Udo Kittelmann, when he took over the directorship of the Berlin Stadtmuseum installed a new commission we made with Janet Cardiff. It was the only work installed in the whole museum at the time and it was awesome. I cultivated good relationships with the artists in Berlin and they remain a great pillar of the identity of TBA21.
HC: Can you describe some work you did with artists based in Berlin?
FvH: One should keep in mind that many of the artists based in Berlin come from all over the world and that is what makes Berlin such a Mecca for the art world. 6 years ago I commissioned a project with Olafur Eliasson, called Your Black Horizon. I put Olafur and David Adjaye, an African architect based in London together and invited them to conceive a project which integrated art, architecture and the surrounding landscape (a third dimension) into one oeuvre.
HC: Do you have an interest in current urban art?
FvH: Yes, we’ve worked closely with the Brooklyn band Japanther who are very associated with urban art. I’d love to get them to curate an urban art exhibition. That would be an example of cross-pollinating between different artistic disciplines. And we have been talking about inviting the urban artist Blu to recreate the piece he made for MOCA in LA. He did an enormous mural for the museum that was painted over before it was even inaugurated. I’d like to invite him to Vienna to create the piece again, on our new BOX which is the reconfigured Berlin Temporare Kunsthalle. We bought it for 1 euro and are bringing to Vienna in the fall. Vienna certainly does not need another museum, it needs a laboratory for experimentation, a place where artists, architects, designers, writers, musicians and curators can develop their ideas and projects together with the Thyssen-Bornemisza Art Contemporary foundation.
HC: And can you tell us about your current project, The Morning Line?
FvH: Yes, it’s dedicated to interaction between art and architecture, like Your Black Horizon, but we took this project a step further and integrated electronic music too, with an insanely sophisticated sound system. It’s a public art space, beautiful and elegant, but at the same time it is a platform for contemporary composition that shifts people’s perceptions of sound space.
I really feel that in order to truly innovate you need to cross-pollinate different artistic disciplines. When you create crossovers between performance and art, art and design and science, sound architecture with traditional architecture, social political documentation, with knowledge production and publications, you can generate something truly original that can really make a mark on the art world.

5 Comments
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Roberto PUjol, 13 May 2011 - 17:35
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Even living far from Berlin, I've been leaning about this fantastic city reading interviews here. THx for share. http://robertopujol.blogspot.com/
Gerald Hensel, 17 May 2011 - 20:56
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I really recommend checking out Francesca's upcoming project The Morning Line in Vienna. An El Dorado for Contemporary Electronica http://www.facebook.com/TBA21
Francesca Habsburg, 18 May 2011 - 09:36
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This looks nice, thanks a lot guys! Lookin' relaxed as she stresses herself towards a huge opening on June 7th in Vienna! XF
ray darwin, 20 May 2011 - 14:16
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Beautifully uplifting article...rd
Sean/Patrick/Reed, 27 May 2011 - 05:32
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In a short interview, I am amazed that you picked the right person in Francesca to give everyone the hint at where the future of art in for at least the next 50 years. I believe you have extracted a ton of insight into the modern day art world; Francesca seems to be on the front edge of the planet, leading the pack as they say, while recognizing what the world is looking for right now. A few excerpts from her responses that say it all and give the clues to the future and for their insight, “laboratory for experimentation”, “interaction between art and architecture”, “contemporary composition that shifts people’s perceptions”, “cross-pollinate different artistic disciplines”, “something truly original that can really make a mark on the art world”, I think she hit the nail on the head, in the future of art at least next 50 years or so, the world is really changing a lot, and people’s perceptions of the world are changing. Traditional art is taking a back burner on the world stage whether we like it or not. People are striving to do something different, something ultimately refreshing, that “shifts perception”, gets people moving forward; get unstuck. For me lately, I have decided that any traditional work that I do, is not going to help me “make my mark” internationally, even if it is purely inspired work, and I have decided to come up with some contemporary work in the near future, because that is the only way to compete in some big venues, and “make your mark on the art world”. The trick is to come up with something that moves people, grabs their short attention for longer than the other thing. Traditional art may move a few people here and there even if you are very good. But to make a “mark” these days, it seems one must remove the attachments off the landscape in order to have a cleared slate and construct something never before seen, never before done, never thought of and carried out. Carry it out to a successful opening that genuinely “has not been” Then maybe “truly original” is accomplished. For a brief second in time your work can un-glue people from something they did not know they were glued to, and show them that the future/the present can be their friend/be refreshing or enlightening in a variety of ways, and clear the fog away about contemporary art, then maybe your mark you made will be much bigger than even tried for, because if you can reach even beyond the current participants into the traditional only crowd, then reach into every crowd, every generation then you maybe can make that huge mark on the art world and beyond. I had been thinking about this lately, but after reading your article and what Francesca has to say about it, it really solidified what I was trying to grasp about the future and making a mark. I am sure that whoever is already “making their mark” with contemporary, has already filtered all this through and that is why they are where they are at. Talent alone is not enough; one must have a grasp of the “state of things”. theunitedstatesdesk.wordpress.com