Welcome to the HUGO Create Blog

23 May 2011

Blek Le Rat Mini-Cha...

When Blek Le Rat is not judging our competition, preparing to paint at our live event in June, or dreaming up his next cutting edge piece of stencil art, he has a very curious mind. And he wants to find out more about you.

We have a question from the man himself, and the best answer will win a signed print by the legendary urban artist. All you have to do is answer his one question.

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27 Apr 2011

Jared Leto – The fac...

HUGO Create is thrilled to announce that the face of the new HUGO fragrance is none other than Mr Jared Leto. The brand new scent will be rolled out globally in July this year. And he is also defined as the next face of our iconic HUGO Man fragrance.

Jared is the perfect ambassador for HUGO Fragrances. His lifestyle and ambitions embody the HUGO spirit. Always embarking on hugely diverse creative career paths, Jared has always lived his life with the spirit of originality.

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5 Apr 2011

Blek Le Rat

To say we’re fans of Blek Le Rat would be an understatement. The artist inspired Banksy, the most famous name in the world of urban art, to cut and paint his first stencil.

He was the first urban artist to use stencils to carve out unmistakable and provocative street images, so we’re thrilled that he’s collaborating with us in our Berlin Stencil Art challenge. And don’t forget, five winners of the challenge will be flown to Berlin to paint their work onto the city, and Blek Le Rat himself will paint his own stencil beside you.

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18 Mar 2011

Dave the Chimp

Dave the Chimp is an English artist who has lived in Berlin for three years. He moved to the city to maximize his artistic output.

When we asked him about his job description, he struggled to answer. He makes street art, fanzines, directs music videos, skateboards and is a journalist. You can’t pin a good artist down.

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11 Jan 2011

Michael Rother - Sup...

When we talk about ‘Superstar Creatives’, we’re talking about people who tread new grounds in creativity and inspire others to think in ways they never considered before. The mark of a true great.

Michael Rother has done this and more. He is a founder of NEU!, Harmonia, and member of the group Kraftwerk, his music has influenced the likes of David Bowie, Radiohead and Joy Division. There are few people who have influenced modern music as much as Michael.

So we were privileged to sit down with him and hear his insights about creativity.

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15 Dec 2010

Stuart Semple

It’s a common trait for artists to gain recognition later than they deserve. It takes a while to spot true genius sometimes. But Stuart Semple defies any common logic. 

A thirty-year-old artist who is collected by Sienna Miller, Debbie Harry, and Lady GaGa, and has been compared to Andy Warhol and Jean-Michel Basquiat.

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30 Aug 2010

Leo Warner

The best live productions leave you feeling like your brain has been afflicted by a barrage of beauty. They leave your senses tingling with awe-inspiring visions you wouldn’t have believed existed before the performance.

Sometimes, the most striking revelation of all is that the other-worldly show you just witnessed was created by a mere human being.

HUGO Create aspires to boundary breakers who create such incredible work. So we sought one out and invited him for a chat.

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