Welcome to the HUGO Create Blog
10 Aug 2011
The groundbreaking film that accompanies the release of HUGO Just Different isn’t like other films you’ll see any time soon. It’s cutting-edge and technologically unique.
So it stands to reason that the production of the experience was different too. We were curious how that affected Oliver Thornton, an actor and creative in the film.
Author:
HUGO Create
1 Aug 2011
Are you a fan of the hottest behind-the-scenes fashion and music coverage? If so, there’s a new one-stop shop for lifestyle matters for you, curated by HUGO.
There are two main bloggers. Miss HUGO BOSS has all the inside info on fashion, and HUGO Tracks offers expert knowledge handpicked downloads for your pleasure.
And right now we have a guest blogger team adding specialist insights to the platform. Swedish newcomers Little Dragon have been reporting live from gigs and introducing their musical friends to the site.
Author:
HUGO Create
18 May 2011
HUGO has launched a competition for the Facebook family. Our five HUGO bloggers, the group that helped us cover the HUGO Fashion Show in January, are inviting you to take part in a forthcoming journey during which a HUGO Shirt will travel around the world.
Author:
HUGO Create
15 Apr 2011
One of the reporters who helped us cover the January HUGO Fashion Show in Berlin was Amandine, a blogger who also goes under the name of ‘Les Berlinettes’.
Amandine has been soaking up the spirit, fashion and music of Berlin since she moved from Paris four years ago. With her finger on the pulse, Amandine let us into what it is to be a Berlin culture vulture.
Author:
HUGO Create
25 Jan 2011
The live show is the pinnacle of creativity in the world of fashion. People of different creative fields culminate to put together an aesthetic that will set trends for years to come.
So last week we seized the opportunity to find creatives in their natural habitat: the backstage of the HUGO Fashion Show. As the models prepared, they were styled from all sides. Hair was added, removed, make-up expertly applied and looks were crafted that will shape the future of fashion.
Author:
HUGO Create
19 Jan 2011
The garments have been created, the looks perfected, the Champagne chilled. Everything is prepared to show the guests the best bits of the fashion future. It’s what we’ll be wearing in Fall/ Winter 2011, even if we don’t know it yet. The HUGO Fashion Show is ready to wow.
Author:
HUGO Create
15 Sep 2010
At HUGO Create we respect spending all day straining our mental and physical muscle. We know hard work is the only way we can guarantee transforming the secret corners of our imagination into reality.
But we’re also very keen on parties. So on Thursday we attended an event in Berlin, and photographed the procession of beauty we found. The crème de la creativity of Germany’s capital.
Author:
HUGO Create
English
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