Welcome to the HUGO Create Blog

15 Nov 2011

Winners: HUGO Create...

In HUGO Create – The Game, we asked you to join the world of cutting-edge technology and collaborate with us in our creative iPhone game. Today we are proud to announce the 10 winners.

Every entrant who joined in with the creative spirit of The Game, and made their own level for others to enjoy, was entered into a raffle to win $500. The 10 lucky winners, selected at random, are…

Kara Bedrihan from France

Steve Vestinos from USA

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28 Oct 2011

Last Chance to Enter...

It’s your last chance to enter our challenge, HUGO Create – The Game, this coming Monday. So whatever you’ve planned this weekend, whether it’s being seen at the hottest underground club, or discussing the next trendsetting architect in the artsy quarter, make sure you make time to enter our challenge.

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26 Sep 2011

Game On

We’re delighted to announce that the latest HUGO Create challenge is steering in an exciting new direction. We told you in our teaser that we had some creative fun on the way in the form of an iPhone challenge. Now the challenge is live we’re proud to reveal the rest of the details.

Prepare yourself to co-operate with creativity in the contemporary, forward-thinking world of technology. Take your iPhone, and revel in the fun of HUGO Create – The Game.

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7 Sep 2011

Ramón A. Olivares

Ramon A. Olivares was the main winner of our Battle of the Cities: USA challenge. Part of his prize was to have his work made into advertising in the metropolis that inspired it - New York City. The work has recently gone up and is making the streets of The Big Apple that bit more beautiful.

We spoke to him about creativity and his HUGO Create experience.

HUGO Create: Can you tell us about your history in graphic design, art and creativity?

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25 Aug 2011

Coming soon - HUGO C...

As you might have known from our teaser we’re almost ready to start a new challenge. And this time we’re going for something a little different. 

With the Berlin Stencil Art challenge we tried to mix things up. We explored and immersed ourselves in a niche, progressive form of art. Now we aim to explore the most progressive field in which we can be creative – within the world of technology.

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4 Aug 2011

Creative Habitat - W...

At the beginning of July we opened a Mini-Challenge. Having seen your beautiful work in our past creative challenges, we wanted to examine the places your work is inspired by and created in.

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27 Jul 2011

Last call for entrie...

Today is the last day you can enter the Creative Habitat mini-challenge. Send us your photos of the place you generate your most stylish work by to be in with a chance of winning one of three bottles of the new HUGO Just Different fragrance.

We’ve had an inspiring variety of images sent in so far. Whether you work in an atelier decorated with sophisticated artistic tools, or a super-sharp office desk, we’ve enjoyed seeing the varying habitats the creative community work in.

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7 Jul 2011

The Creative Habitat

As you might have noticed we’re looking at things differently this month. Taking every opportunity to look at things from new angles to get our own original perspectives. All because our new fragrance, HUGO Just Different, is rolling out globally this month.

To celebrate, we’re setting you a mini creative challenge, and it’s all based around the place where your most wonderful work happens - your personal creative habitat.

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20 Jun 2011

Benjamin Vielhauer

During the Berlin Stencil Art event we discovered a few things about our winners. We discovered that beyond crafting the works of art that won them the challenge, they possess a wider array of creative skills.

One discovery we made was that Benjamin Vielhauer has used HUGO Create to inspire a whole lot more than just his original work of art. After entering the One Fragrance, One Tree challenge, Benjamin and some fellow students went on to develop a theoretical marketing project for the fragrance.

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16 Jun 2011

Blek Le Rat Mini-Cha...

Two weeks ago Blek Le Rat asked you a question. He admitted that artistic genres ranging from Pop Art to rock and rap music inspire him, and wanted to know which of the HUGO Create community had a similarly diverse creative influence.

Blek Le Rat was most impressed by the answer of @Luksus, real name Sarno Ojell from Finland. He replied on Twitter that he’s inspired by:

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