Welcome to the HUGO Create Blog
9 Nov 2011
We fell in love with Milanese artist Filippo Minelli’s Shapes series as soon as we saw it. The juxtaposition of artificial smoke in an organic setting is equally as mysterious as it is fascinating.
So we caught up with the man who has takes his urban ideas to rural settings. We wanted to see what inspired him to make ideas that are urban by name, and urban in nature.
HUGO Create: How did you get to this stage in your artistic career?
Author:
HUGO Create
3 Nov 2011
Jessica Kerbawy is an artist from the USA. We stumbled into one of her creations recently and couldn’t get enough of it.
With this work, Jessica took a set of crayons and instead of drawing with them, went at them with a hairdryer. The heat causes the crayons to run, to create a simple, yet beautifully unpredictable piece.
We spoke to Jessica about why she thinks her work catches the eye.
HUGO Create: Can you tell me a bit about your creative background?
Author:
HUGO Create
31 Oct 2011
It takes a special kind of creative to take one of the most beloved artistic vehicles of all time, vinyl, and not only modernize it, but make it even cooler too. But that’s what Ishac Bertran, a Barcelona-born artist who works in Copenhagen, has managed.
He recently blogged about creating music samples with vinyl records and his process amazed us.
Basically, he takes a vinyl record and cuts a section of it out with a laser:
Author:
HUGO Create
10 Oct 2011
Our current challenge is about celebrating bringing together technology and creativity. To illustrate what inspires us when it comes to creativity, we’d like to introduce you to the wonderful world of Kit Webster.
Kit is an Australian artist who uses technology, light and sound projection to experiment with space. His work involves regularly turning the real world into an abstract, magical laboratory.
Author:
HUGO Create
6 Oct 2011
French artist Serge Salat caught our eye recently. This magnificent conceptual artist’s work would catch anyone’s eye.
His latest project, ‘Beyond Infinity’, is a bold and beautiful artwork made up of seemingly impossible architectural structures, illuminated by a wash of futuristic light.
To create this wonderful piece, Salat brought together some of the most advanced technological equipment and used it to mirror his cultural influences. We caught up with the visionary artist to discover what inspired this blend of creativity and technology.
Author:
HUGO Create
12 Sep 2011
Original artists are often inspired by the last thing you would expect. And that is certainly true of Dutch craftsman Piet Hein Eek.
While walking around a junkyard in his youth, Eek had the surprising realisation that old wood was more attractive than new wood. Since then he has crafted the finest, most desirable furniture from the often neglected material.
We love the idea of seeing things in a different way, so we asked Piet what his past inspirations were, and what his creative visions are for the future.
Author:
HUGO Create
7 Sep 2011
Ramon A. Olivares was the main winner of our Battle of the Cities: USA challenge. Part of his prize was to have his work made into advertising in the metropolis that inspired it - New York City. The work has recently gone up and is making the streets of The Big Apple that bit more beautiful.
We spoke to him about creativity and his HUGO Create experience.
HUGO Create: Can you tell us about your history in graphic design, art and creativity?
Author:
HUGO Create
1 Sep 2011
HUGO Create is up on pretty much all forms of urban art – everything from stencil art to Caligraffiti via temporal city-scaping. But we saw a form of urban art recently that’s like nothing we’ve seen before.
Author:
HUGO Create
16 Aug 2011
An urban artist HUGO Create has recently become acquainted with is Peter Root. Never one to adhere to a conventional creative process, Peter’s work often consists of unexpected ideas forming beautiful and thought-provoking works.
His work Low-Rise (pictured above), illustrates Peter's artistic style. Made entirely out of staples, this precarious work forms a city-like mosaic. And like a city, the staples are subject to the elements. The slightest breath or vibration could cause a domino effect.
Author:
HUGO Create
21 Jul 2011
We are excited to announce the release of a groundbreaking new interactive film from HUGO Just Different. The film, uses cutting-edge technology to create a brand new digital YouTube experience.
Author:
HUGO Create
English
© 2012 Procter & Gamble
