Welcome to the HUGO Create Blog

17 Feb 2011

Director of the Dalí...

Our current challenge requires you to bring the spirit of surrealism into the present day, and manipulate its ideals in your own individual style. So, to fire up your creative energies with inspiration, we investigated a beacon of modern surrealism, the brand new Dalí Museum in St. Petersburg, Florida.

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15 Nov 2010

ICEHOTEL

Summer holidays are so 2009. Any old box-ticker can go away for a week to the sun and have a nice time. But making winter holidays successful? That takes imagination.

So this year HUGO Create is dreaming of bathing in sub zero temperatures and being immersed in art that has a limited lifespan. So we’re packing up our freeze-proof notepads and heading to the ICEHOTEL, Jukkäsjarvi, Sweden.

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6 Sep 2010

Vacant NL

When you walk past desolate buildings you often wonder what’s gone on in those places? What happened before it was evacuated? Will something great happen there again one day?

There are many interesting questions to ponder. And a new exhibition by the Netherlands Architectural Institute (NAI) and Rietveld Landscape is highlighting the fact that these questions are often more relevant than we realize.

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HUGO Man Fragrance